Take A Smart Step

What Makes an Email Bounce


When you have a small business, a lot of efforts are concentrated on marketing. How do you get the most bang for your buck? One form of marketing and communication with clients is through email. Email marketing has proven to be very successful and has been on the rise in recent years. One downfall to email marketing is that they can often be blocked or overlooked. Sometimes spam filters catch them before getting to the end consumer or the consumer may just delete it in passing when it doesn’t catch their eye. When putting efforts into an email campaign it can be very frustrating when this happens and especially when an email bounces entirely.

To say an email bounces means,

Email bounces are like the “return to sender” of the email marketing world. They mean that your email service provider could not deliver the email you sent for any number of reasons.

My Emma Provides us with a number of reasons why an may email bounce, 

The recipient’s mailbox is full
Your IP address is bad
The subscriber blocked you
The recipient has an out-of-office reply set up
The server is overloaded
The receiving server doesn’t trust your content
The subscriber’s email address is invalid

By reading these reasons, it is easy to see that some of them can not be avoided, but some can be. Things can be done to avoid your email being bounced. Let’s take a deeper look into the reasons why emails can bounce and what can be done to avoid it.

Getting Past E-Mail Bounces is Only the First Ste

Getting the email past the servers and landing in someone’s email box is only the first step! After that it is all about creating, testing, analyzing, and repeating to get your open and click through rate higher and higher.

For example, a Triggered Email vs a blast email has over a 600% better chance of being opened by a potential client or customer! Examples of a triggered email may be,

  • After a sign up with targeted information about the next step
  • After a purchase
  • After a return
  • Cancellation of an Account
  • Reactivation of an account
  • Abandoning of a booking/order
  • Even a time based option when you know a customer is likely to repeat an order

Since the creation of email there has been email marketing, those companies that are able to test, analyze and adapt are able to profit.